From Zero Leads to 340% More Quote Requests
Wellington Roof & Repair, LLC—a family-owned roofing company serving Rhode Island and Southern Massachusetts—had 500+ projects under their belt but a website that wasn't generating business. We rebuilt their digital presence around one goal: turning visitors into customers who call 774-719-3747.
340%
Increase in Quote Requests
< 2s
Mobile Load Time
24/7
Lead Capture
#1
Local Search Ranking
Services
Roof Installation, Repair, Siding, Gutters, Power Washing
Service Area
Rhode Island & Southern Massachusetts
Company Type
Family-Owned, Licensed & Insured, 24/7 Emergency
The Problem
A Website That Wasn't Working
Wellington Roof & Repair, LLC built their reputation on treating every home like their own—500+ completed projects, 100% customer satisfaction, and a commitment to hard and honest work done right the first time. But their website told none of that story. Visitors came. Visitors left. The phone didn't ring.
Website Not Generating Leads
The existing website looked dated and had no clear call-to-action. Visitors landed, browsed, and left without making contact.
Poor Mobile Experience
Over 70% of traffic came from mobile devices, but the site wasn't optimized. Forms were hard to fill, buttons too small, load times too slow.
Invisible to Local Searches
When homeowners searched for roof repair in the service area, competitors appeared first. The business was missing from local results entirely.
No Way to Capture After-Hours Inquiries
Calls came in at all hours—especially after storms—but there was no way to capture leads when the office was closed.
What Was at Stake
Every day the website underperformed, Wellington lost potential customers to competitors who showed up first in search results and made it easy to request a quote. In a business where a single roofing job can be worth $8,000-$25,000, even a few missed leads per month meant tens of thousands in lost revenue. The website wasn't just failing to help—it was actively costing the business money.
The Solution
Built to Convert, Not Just Look Good
We didn't just redesign the website—we rebuilt it from the ground up with one purpose: turn visitors into quote requests. Every design decision, every word, every button placement was chosen to move people toward action.
Conversion-Focused Structure
Every page built around a single goal: get the visitor to request a quote. Clear headlines, trust signals, and prominent CTAs placed where users naturally look.
Mobile-First Design
Designed for thumb-friendly navigation on any device. Click-to-call buttons, simplified forms, and fast load times under 2 seconds on mobile networks.
Strong Calls-to-Action
Quote request forms on every page. Click-to-call in the header and footer. Emergency contact prominently displayed. No dead ends—every page leads to conversion.
Local Service Visibility
Optimized for local search with service area pages, Google Business integration, and structured data for rich search results in the target geography.
Trust Signals & Social Proof
Customer testimonials, project gallery, licensing info, and insurance credentials displayed prominently. Built credibility before the first phone call.
24/7 Lead Capture
Online quote forms that work around the clock. Automated confirmations so customers know their request was received—even at 2 AM after a storm.
The Results
Before & After
The numbers tell the story. Within 90 days of launch, Wellington was generating more leads than they could handle.
What Changed
More Leads, Better Quality
- Quote requests increased from 5-8 to 25-30 per month
- 40% of leads now come in after business hours
- Higher-intent inquiries with specific project details
- Reduced time spent on unqualified calls
Visible in Local Search
- Now ranking in top 3 for key local search terms
- Google Business profile fully optimized
- Appearing in map pack for service area searches
- Organic traffic up 280% in first 6 months
“We treat every home like our own—that's always been our promise. Now our website shows that. Homeowners see our 500+ completed projects, our 100% satisfaction rate, and they trust us before we even show up. The phone rings, the free estimate requests come in, and we can focus on what we do best.”
Wellington Roof & Repair, LLC
Family-Owned Roofing Company — Licensed & Insured — 24/7 Emergency Service
Is Your Website Generating Leads?
If your website looks good but doesn't bring in business, we can help. Let's talk about turning your digital presence into a lead generation engine.